
Melanie Latham
Founder & Principal · Lisbon
About
25+ years of hospitality, events and sourcing, built on direct relationships.
A career rooted in tourism and hospitality, broadened over 25 years into aviation, MICE and corporate sourcing. Source Connect Worldwide is a specialist, end-to-end partner for meetings, events, accommodation sourcing and trade show support — combining strategic insight with hands-on execution from venue sourcing and contract negotiation through to full event delivery.
Years of experience across the travel industry mean SCW understands the sector from every angle — from hotel sourcing and global hospitality partnerships to destination marketing and international event planning. That perspective shapes every contract, every shortlist, every event strategy and every negotiation, combining deep commercial understanding with an expert negotiator's instinct for measurable cost savings.
That expertise is strengthened by a truly global background, working across Europe, the Americas, Asia, Africa and the Middle East, including as Sales Director for SBE Hotels and Morgans Originals (part of Accor), and alongside major travel and tourism brands including Brand USA, New York City Tourism + Conventions, and Virgin Group. This blend of hotel sourcing expertise, international event planning and global sales leadership gives SCW a rare advantage in securing the right partnerships, rates and outcomes for every client.
For our clients, the brief isn't just logistical — it's about reading the brand, the culture and the audience. Particularly for trade shows, that fluency is what makes a stand land or get passed by.
Our services are fully flexible — from concept creation, budgeting and logistics through to production and on-site management, or support with specific elements such as hotel sourcing or event management. We work in English, Portuguese, Spanish and French, and adapt to your requirements.
Beyond the brief
Some of the work we're proudest of sits outside the standard brief — like routing empty aviation seats to NGOs that needed them. When you understand the industry, you spot the opportunities others don't.
"Our mission is simple: to streamline your workload, remove complexity, and transform challenges into seamless, successful outcomes."
Engaged as a business owner — Melanie's name, accountability and reputation on every brief.
Languages
English · Portuguese · Spanish · French
Regional reach
Europe · Americas · Middle East · Africa · Asia
